Make Money Shooting Videos for Websites

The future of the web is video. With websites such as Ifilm, YouTube and Google Video bringing the online community the latest in short films, trailers, music videos and an assortment of bizarre, crazy and funny moments caught on tape, the prevalence and demand for video content is growing by leaps and bounds. However, business on the Internet have a lot to gain from providing video content on their websites as well. This is a wide open market for net-savvy videographers.

Producing video for a website is different than creating a traditional video because of bandwidth and size limitations on the web. In addition, a 5-minute video clip is at the maximum of the average web user’s attention span making most pre-existing training or corporate videos too long and inappropriate for streaming. Online video content needs to be fresh, interesting, fast-paced, and short – preferably under 3 minutes.

Studies have shown that providing video content on your website increases traffic and helps to sell products and engage customers. Large news websites such as CNN.com, MSNBC.com, and Forbes.com features video news clips. Amazon.com features short films to generate interest. In October 2005, BuyCostumes.com, an online retailer of Halloween costumes, launched a month-long “virtual TV network” showcasing runway style costume fashion shows and Halloween tips.

As you browse business websites that feature video content in new and interesting ways, think about how businesses in your area could benefit from video. A ski resort may like to show videos showcasing their slopes and skiers in action. A local brewery may want to generate interest in new brews by an online video tour of how the beer was produced. A local newspaper might want to feature streaming news stories on their website.

The sky is the limit as far as how any business can use streaming video to educate customers or clients, generate interest in new products, or enhance their online presence. The key is to present the need and show how other similar companies are using Internet video to their advantage. You may find that many business are already starting to think about incorporating video on their website as the popularity of Internet video continues to grow.