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Modern Classical Music

Classical music in strict terms is music that was written and composed during a very specific time period. This time period is 1750 to 1820. What is it that sets this particular period apart from the Baroque period which comes right before or the Romantic which is the period right after? These are not just random dates that some forgotten historian chose, but rather refer to the actual way that the music was composed.

In literature, there are a number of recognized styles of writing. A limerick or a Haiku are both poems, and yet each one has a very strict format and layout. This same principle applies to music. Pieces written during the classical period have a very distinct structure and layout as well. A person who has classical music training can recognize the differences between pieces in the same way that a person schooled in literature can tell you the exact difference between an English sonnet and an Italian one.

So what happens when you have a piece of music that follows this exact format, but was written during a later period? Do you call it a piece of classical music, or maybe, a modern classical piece?

One of the latest trends in the world of video gaming is to have background music that is written in the classical style. These are not simple tunes, these are pieces that are written to be preformed and played by an entire orchestra. The people who are composing the music are those that have been educated in the field of music and are following the format of the classic composition. The creators of these pieces are not only wonderful writers, they are often musicians themselves.

A spin-off of this trend is a change in the productions being held in theatres and auditoriums all around the globe. People are flocking to these places to go and see concerts that are played by the orchestras. These productions are much more than a listening experience. Many of the productions involve huge screens with videos and lights. One special tour even permitted audience participation. Select members of the audience were given the chance to show off their gaming skills against others on the big screens while the entire audience watched and cheered. Prizes awarded to the best gamers at each performance.

The modern classical piece may not be exactly what Beethoven had in mind when he was writing his great works, but you can imagine what he would have been able to do with all the new resources and advancements. Who knows, he might have written his twentieth symphony as an elf battle theme.

Streamline Communication With Explanation Videos

It can be difficult in today’s fast-pacing business world to communicate effectively, or simply to get people to take notice. With the daily bombardment of information in all facets of life, businesses are challenged with reaching their audiences and keeping their attention.

So how can ideas be delivered to create a meaningful connection?

The answer is in using a new form of video creation that has been developed around the familiarity of animation called “explanation video” or “explainer video.” The objective of these short videos is to keep audiences engaged through entertainment so they can better absorb important information quickly. The information retained in viewing one minute of online video is equivalent to reading about 1.8 million written words (Brainshark). Hence, the introduction of products, services, or material is presented in a more interesting and recognizable way.

The basis of an explanation video is to leverage graphics, illustrations, photos, or dynamic language to tell a compelling short story with voice over, music, and sound effects. It can be used to inform, promote, or train. Considering over 90% of buying decisions are driven by emotional responses, they can also be used to increase revenues for businesses.

Studies have shown that people are more inclined to retain information presented in this form, as opposed to traditional delivery methods. Visual retention is almost 80% more effective than hearing information, or almost 60% more than reading. The Saturday morning “School House Rock” short animated educational video series in the 1970′s is a prime example of how this format created lasting information recall. People exposed to these videos can still recall the images, jingles, and content decades later! This was a great way to learn about vocabulary, grammar, or the government. To this day, the iconic Sesame Street program employs an explanation video format to educate and entertain their audience.

Accessibility is also maximized with free placement and awareness on the internet through YouTube, Facebook, LinkedIn or other social media connections allowing for constant exposure. Considering Google owns YouTube (acquired in 2006), an explanation video is 50% more likely to appear on the first page of a search. Locating this newer media format has been optimized because a typical search crawls billions of words instead of thousands of videos. Knowing that 84% of Americans watch online videos for a total of 10 hours each month, explanation videos can really have an impact on the internet. The ever increasing use of smart phones will also increase video exposure since 92% of smart phone video watchers will share them with others.

So in the end, explanation videos educate your audience, create memorable impressions, and drive business. Messages are conveyed with ease, and people are brought together with the use of this efficient & affordable tool. It can be the perfect way to keep up with traffic on the information super highway.

Best Practices for Creating Videos for Your Website

Cool Web Hosting Tools for Videos and Website Marketing

Use your web hosting account to make a blog or website destination for viewers, then create videos that can serve as traffic builders to your website. You can create professional videos even if you do not have a film background.

YouTube is the second largest search engine in the world. By dissecting all the elements that create persuasive videos that move viewers into action, you can increase sales for your business website.

YouTube Video Marketing

There are five important elements of persuasive videos that you can post on YouTube and by following these elements, your videos can better move your viewers into action.

Why is video so important?

At its most basic level, video is a communication tool that can be used in an unlimited number of ways. You can plug-in video into everything that people are teaching you for your business. You can have a video, for example, for testimonials, how to drive traffic to a website, a video that teaches your audience and educates them, even a video that encourages visitors at your website to opt-in to your e-mail list. Making a video is actually simple, quick and efficient that can be used in many ways such as networking on social networking sites. The ultimate goal is to use your web hosting account to create a destination website or blog to which you can drive traffic. Videos can be tremendous traffic builders to your website or blog.

YouTube videos are the most shared form of content inside of Facebook. Videos are a powerful tool to communicate your message. Business owners can use video as a “welcome” when people sign up for your product or service. Screen captures can be used to show people how to do something by implementing screenshots into video. And by physically putting yourself in front of the camera, something special happens. Viewers that watch your videos fell like they know you at a deeper level and a relationship happens. When this occurs with your audience, your subscribers and your visitors, it shifts the game for you. Instead of being a salesperson and constantly pitching your product or service, videos can move your relationship to a level which attracts the type of clients and business that you want. When you connect with people in a face-to-face interaction, it transcends what can happen online. There is something special about that feeling and videos are the closest you can get to that face-to-face contact. You do not have to get in front of the camera, but if you do it is very beneficial because when people watch your videos, there is a singular person out there watching that is connecting to you and receiving your message. It makes a dramatic impact.

Components of Videos that Move People to Action

So many people think that you need to concentrate on which software to use, which equipment, camera and tripod to use. All these things are important but they are secondary to strategy. Keep in mind that what is more important than the equipment you use is strategy. By developing a strategy and plan of action before video production, you can take an ordinary video project into one that is successful, gives value to the audience, and drives traffic back to your website, your community, and build your subscriber list, which generates new sales leads for your business. Be precise and detailed when presenting video content online. Keep your videos synced and avoid rambling.

Prior to Creating your Videos

Sit down and take the time up-front to script your videos. Write out a strategy, an outline, or plan in some way that details exactly what you plan for the video. The clarity improves and the traffic and effectiveness improves dramatically.

Five Elements of a Persuasive Video

  1. Attention Grabber is similar to a headline in an article or blog post. You want people to know exactly what your video is about as quickly as possible. Six to eight seconds is all this phase takes. Don’t even waste time saying, “Hi, my name is Joe”. Instead, jump right into the introduction by saying “In this video we are going to talk about xyz.” or ask a question. Entertain as much as you can. The whole point is that by six to eight seconds, your viewer should have a very good idea of what the video is about. The viewer needs to know what they are going to gain by watching your video. Start your video with providing value for your audience, informing them, and educating them. This is how you will get views. YouTube is not the place for commercials. The attention rate is very low with videos because when a person is watching a video all three their major modalities are engaged: audio, visual and kinesthetic. Videos are like a mini-transformation. Podcasts, on the other hand, give people the opportunity to multi-task such as drive, for example, while listening. You can’t do that with video. With videos you have a much more condensed amount of time to deliver your message and get people’s attention. If you can keep the viewers’ attention, you are connecting with that viewer and engaging them.
  2. Intro Bumper includes you’re branding, your logo, music, telling people what your video is about, what your show is about. As soon as you tell the listener what you have, this is where you can throw in a small commercial. This is the best way to brand your show. Call it a show because it raises your video to a higher level. It legitimizes you. The whole branding package is outlined in the Intro Bumper. Videoscribe.tv is software that offers an efficient way to create engaging videos. You can create amazing marketing videos, instructional talks, add a visual to your talk or story, bring illustrations to life, show text, logos or photos and keep any audience captivated. An example of this is a video with a hand drawing on the screen that captures the viewer’s attention. This is a great place to put your logo, your tag line and some music. VideoHive.net is a website that sells royalty-free, pre-made templates ready for you to customize. They can be purchased for $5 to $15 dollars. They are actually just AfterEffects templates. After Effects is a digital motion graphics and composing software tool published by Adobe Systems. With a template from VideoHive.net, you have a head start with your video. Find someone with basic video experience to whom you can outsource this project and have that person customize your template. You can use Odesk.com to hire someone without spending a lot of money. Have them customize the template with your logo. For around $10 you can have someone plug-in your logo and tag line. Now, save it and use it again and again as a video template that you can plug into all your future videos. This will save you time and money on every video by adding an introduction that is professional and consistent. It’s a wow factor. This phase needs to be done in six seconds or less.
  3. Content includes the meat of your video and it’s purpose is to deliver the value that you have promised. If you said at the beginning of the video that your video would provide value, this is where you need to deliver on that promise.
    • You need to tell the viewer why your video is important otherwise the viewer might take your content for granted. You need to do this as fast as possible. Becoming a teacher and a marketer is important in this phase. Tell the viewer why your content is important. You need to sell the viewer on the importance of your content before you provide the actual content. Then, you can show the viewer what you do or the steps of your “how to” video, for example. Give the viewer a line or two about why your video is so valuable, and then provide the content. Make sure that you have conveyed the benefits and the results of your video. What is the end result? What is going to happen after the viewer does what your video outlines?
    • The actual content can include tips, education, entertainment, or you can tell the viewer what to do in the content of your video. A video is a mini-transformation with one enclosed transformation that stands alone. One thing or one topic should be included in the content of your video. Keep your content precise and topic-oriented. Be unique; be entertaining. Re-set the viewers’ attention span.
    • Next, tell the viewer something that is coming up or tell them something that will be at the end of the video. Give the viewer a reason to stay. Teasing the viewer with something that is coming up keeps the viewer engaged and creates a higher perceived value.
    • The call-to-action is critical to include in this phase. Tell the viewer exactly what to do and why they should do it. The last part of the content should include another instance of your call-to action. Tell them what, why, and how to do something. Move someone that is passive to become active. Thank people for watching your video. You can close out this phase of the video by saying something, for example, like “I’ll see you on the next page when you click the link”.
  4. Altro Bumper entails you signing off on your video. End videos the same way you opened them. You can even put the same Intro Bumper in this phase. It ties it all up. The consistent branding is catchy and it sticks. Use text to further enunciate what your call-to-action is. Make your video ‘humanizing’. You can do this by throwing in a few bloopers which demonstrate to people that you are human capable of making mistakes. This does two things: it trains people to stay to the end of your video. The second thing this does is that it shows people that you are human and that you do make mistakes. It builds a rapport and helps the viewer understand you and connect with you. People want to be entertained and this part of the Altro Bumper shows people that when you make mistakes, you laugh it off, which then creates a deeper connection between you and the viewer. After all, this is the ultimate goal of video because we all know that people buy from those who they like, know and trust.
  5. Out Takes include a video directory, such as a simple card that gives people the option of what they want to do next. When the video ends, a video directory can provide a link to your website, the option to watch additional videos, join your opt-in e-mail list, watch more bloopers, subscribe to your YouTube channel, etc. It gives people the opportunity to take the next step and provides options to do so.

By dissecting the principles of video production and defining a strategy before you leap into your next video project, the end result will be a more professional and effective video.

Marketing Your Website with Video

Embed your videos into your blog or web site. Be sure to put your URL and keywords in the video description. Google owns YouTube so keywords in the video’s description will help your SEO efforts.

Connect Twitter to your YouTube channel by logging into your YouTube account and clicking your user name, “settings”, then on the left of the screen, click “sharing”. You can connect Facebook and Twitter accounts into your YouTube channel to further market your videos and increase distribution. From within your YouTube “sharing” screen, you will have choices of activities. Good settings within your “sharing” options are “like” and/ or “favorite”. If you “like” a video, it will automatically post onto your Twitter account that you liked that video and also onto your Facebook profile with the player so people can easily watch the video and hopefully they will like, comment or share your video.