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How to Make a Popular Video

Imagine you made a video and posted it online. Next thing you know, it is a very big hit and people can’t stop talking about it. If you are making a video to market a product or just become a celebrity online, you need to rate your video on a scale of 1-10. This step is very important because you need to actually see your video as the viewer and rate it as a critic. A boring video is easily forgettable, and the sad part is people might not even stick around to watch the ending.

A professional video marketer will tell you to always edit your video. This is even common in the movie production. When movies are shot, they can be up to three hours long. But once it is edited, it is cut down to an hour and thirty minutes. When you shoot a video, don’t automatically post it online. Always go over it and edit your video by cutting out the useless parts to make it a what I call “to the point” video. If you don’t have a video editing software, download windows movie maker.

When speaking in your video, make sure it is easy to understand. If you have a very rough accent, you can add subtitle’s.

When uploading your video on sites like YouTube, make sure your title is very catchy so people will check it out. If your promoting a product, don’t make your title a sales pitch because people will know it is another advertisement and they won’t click on it. Use your left side of the brain to turn on the creative thoughts and come up with a very professional title that people can’t pass by.

Adding a description and keywords is also very important. When adding your description, what you said in your video, put in the description box. For the keywords, choose the keywords that best suit your video. Don’t put a keyword that has nothing to do your video. Make sure the category is also right. If you make a music video, and put it in the category of educational, you might not get any views.

If you follow my tips above, you will have an easy time publishing and getting views. I am not saying you will get lots of views, that is all up to you. The most important part is your video. If your video is very educational and gives an answer to what people are looking for, than you will get lots of views on your video.

5 Secrets for Selling More Music Online

The music business is complicated and competitive enough for unsigned artists looking to get their big break.

If you plan on making a decent or profitable living from selling your music online, these 5 industry secrets will bring you within closer range and give you a better chance at living your dreams – without chasing your tail, wasting your money, selling your soul, or signing your rights away.

1. Traffic

Something you’ll never have enough of, to convert into sales.

The problem, as an unknown, unsigned artist, is that nobody knows who you are, or where and how to find you.

There is NO DEMAND for you or your music yet. You simply don’t exist to the market – no matter how good you might be, or what reviews you might get from a handful of fans.

This is why so many new, unsigned artists are willing to sign all their rights and profits away to big record companies, in exchange for some headline exposure, publicity and fans.

There is an easier, quicker, more profitable and lasting way – if you do it right.

Instead of looking to promote and sell your own original music, starting unknown and from scratch – which will take bottomless amounts of time, efforts and funding – try to apply for the rights, and tap into existing mass volumes of online demand and search engine traffic, for popular, existing cover songs by famous artists.

This might seem counter-intuitive – but it will help you establish a worldwide fan club, and lots of TRAFFIC to later convert into sales for your own original music – at no cost, and the click of a button. This is a formula MANY independent, unsigned artists use very successfully to propel them to eventual fame, or get signed by a major label.

2. Copyright

There are three types of rights you can apply for – to get permission for covering an existing hit song, legally, and earn some money from it to finance your dreams:

• Mechanical – permission to record or re-record the song
• Synchronisation – permission to record and use it in a music video
• Performance – permission to broadcast or perform the song publicly or online

In all instances, it allows you to make MONEY from these songs, in return for a small percentage royalty paid to the copyright owner on sales – and no lawsuits to worry about.

It can cost anywhere between $15 – $30 per single, to apply for copyright clearance, and get permission to record, perform and sell these songs as “your own” (due rights, property and credit to the owner), and anywhere between 10% – 50% royalties on all sales, to the original owner.

Considering that most popular hit cover songs have ready-made backtracks available for anywhere between $2 – $20, depending on quality, availability, and where you shop – and that it only costs a further $10 – $20 per single to publish any single recording for sale online, worldwide with your own digital publishing and tracking code to monitor sales and earnings – all in all it is a bargain, when you consider that some of these songs have millions of searches on search engines per day.

If you go about it right, you can compete for some of that traffic and sales, if your performance is up to scratch – as good as or even better than the original artist’s (in which case you will prosper).

Subsequently, many web-master tools now allow you to get back-end reports on moving averages of traffic for each respective song, their demand and search volumes by fans worldwide, from websites like Google and YouTube – meaning you can to a degree almost predict (or make an educated guess) which songs will give you the best chance of earning respectable sales, with the least competition by other artists.

It means you can choose “profitable” cover songs to record and sell online – or at least give yourself the best chance to make a decent living, while in pursuit of your major deal, or financing your own original music publishing.

3. Publishing, tracking & Collection

The wonderful thing about going through the right, legal channels, applying for and attaining clearance on rights BEFORE you choose to record, publish and sell any cover song – is that you get a digital publishing code to embed and attach in each of your master recording.

This code is like a secret agent, a little digital “informant” or messenger – allowing you or your publisher to “track” and monitor that file anywhere, and from anywhere in the world.

You want to know when and where your song is being sold, broadcast or copied and uploaded somewhere else, at all times and anywhere in the world – so you don’t lose out on any income, royalties or sales owed to you.

A digital publishing code makes this possible, and offers you peace of mind – knowing that you are maximising the revenue for each song, and eliminating piracy as far possible.

4. Facebook

Once you have the rights cleared, registered, recorded the song, got your digital publishing code, and uploaded the single to music stores – you can now rest assured all boxes are ticked, to start cashing in on your social media circles.

Instead of only relying on your network of Facebook Friends – create an Artist or Musician Page, where people can Like your page, allowing you to exceed the maximum limit of friends, for public broadcast and following, of your activities as an artist.

Create an online store which plugs into your artist page, and enables a showcase of your songs with “Buy Now” feature directly embedded next to them.

Update, link and synchronise all of your social media accounts – and make your profiles on each as complete as possible. So many artists sign up for accounts, without keeping them fresh, or completing all their details.

You lose out on opportunities, sales, and getting noticed by record labels if you don’t go the full nine yards.

Social media-enabled music websites like SoundCloud, Reverbnation and others, now directly interface with your Facebook Account through third part apps. Make USE of all of them – as they’ll also connect you to a whole global community of fans, producers and record labels – even syndicate your music for paid opportunities in TV, Radio, Film, Online broadcast, Advertising, Contests, Reviews and much more – or connect you to millions of fans worldwide at the push of a button – some of them paid to listen to and rate your unsigned songs.

5. YouTube

By applying for public broadcast and performance, as well as synchronisation rights for your chosen hit cover song – and getting your digital publishing code – you can now collect both broadcast and/or advertising revenue splits from YouTube through your publisher.

This means that when your music video uploads are monetised – you will get a small percentage share of the action every time someone finds, clicks on, and plays your video on YouTube, from the company paying them to have a banner ad placed next to your video.

Many start-out, unsigned artists earn a reasonable income this way – enough for contributing towards either covering the costs, or financing the pursuit of them own major record deals – not to mention the possibility of getting noticed by major record companies worldwide.

YouTube, essentially the same search engine as Google, can also provide you with web-master tools to give you an idea of search volumes for specific songs, and the keywords used by people worldwide.

It means you get to tap into vast search volumes, and pick and place your songs and music videos so you have the best chance of getting a sizeable return on your investment as an artist.

Many artists piggy back on the trends, by applying for rights and covering existing popular songs in demand, and then competing for that traffic and sales delivered by these websites.

A decent cover music video does not need to cost you a fortune, and you can then use the traffic and fans generated on your channel, to start promoting and linking your own original music for sale – which might make it very hard for record companies to keep ignoring you.

The key is not to get it all PERFECT, but rather to just get STARTED.

These 5 points have given you everything you need, to start living your dreams.

It’s the 10-15 minutes you spend every day – which will make the difference. Get started now.

Improve Your Teaching Strategies With Innovative Music Teaching Resources

Music teaching resources are essential tools for an improved and advanced quality of music education – whether the music teacher wants to promote more interactive and innovative methods to effectively teach music among younger generation of students or opt to remain traditional yet efficient. In this post, you’ll get the necessary ideas and techniques on useful resources on music teaching.

Music teachers want to always work and be at their best. As most of them also wish to become not just teachers but mentors, people who can establish camaraderie among their students, they need to generate and provide quality music education without compromising creativity, effectiveness, resourcefulness and enthusiasm of both ends. In this light, music teachers are encouraged and motivated to attend professional development training and seminars to aid them in meeting this academic objective.

Innovative Webinars On the Go

Some music educators engage themselves in interactive, innovative and online webinars that help them gain sufficient knowledge and necessary skills in coming up with creative, new, unique yet effective music teaching strategies. Webinars, short for web-based seminars and also known as web conferencing, are classified as interactive and collaborative discussion between the resource person and the audience. Its key features include the ability to give, receive and confer information.

However, in webinars, the data transmission is one way and does not allow interaction between the presenter and his audience. Web conferencing can hold and conduct live meetings, presentations and series of training over the web while the participants are at the conveniences of their homes – sitting and relaxing. These one-way web conferences are typical yet innovative strategies to strengthen career growth and widen opportunities.

Some of webinars’ features and key elements are slideshow presentations, keynote slides, live or video streaming, VoIP (Voice over Internet Protocol), web tours, online text chats, meeting recording, polls, surveys and screen or application sharing, and many more. More so, most webinars come for free – free yet effective online training and workshop and I guess that’s one great thing about these innovations.

Online forums and Discussions

In the advent of Internet and other technologies, music teachers can just go online and have some educational chats with fellow teachers to share inputs and strategies that have been all effective over a period of time. Through these media, you can get the most relevant information from first-hand users who experience it on their own without misleading and confusing you. In here, you can share the same interests and experiences.

Traditional yet Strategic In-house Seminars

Generally, seminar is a form of academic endeavor and instruction either held within the areas of the university or a sponsored private, commercial and professional organization. This in-house seminar serves as a venue for professional development and career growth. Its set-up goes like that of webinars; however, participants can interact and communicate face-to-face. Such presentations, discussions and dialogues on certain topics are organized in such a way that the flow can be understood and observed by the audience and receivers. 

Whatever you choose to engage into, you’ll surely get exactly what you want and need to develop a strategic plan for a more comprehensive teaching method. So, get started and enjoy the privileges you can get from these series of training and workshops. Good luck, fellow music teachers.