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The Message Is The Problem! Using Patient Education and Counseling To Control Your Mind

The message is the problem. I am sure many of you are wondering what I am referring too. I am referring to the message that each and every one of us is being bombarded with each and every minute of every day. It is a message being sent to us by Corporate America and their advertisers on television, radio, and internet, in print and on billboards. The message is “You are what you own and what you own isn’t good enough and if you want to be happy and be of value you have to buy our things. It is a message that most of us are unaware of and don’t even really understand how it is affecting all of us

Advertisers have spent millions of dollars researching the best way to sell their products. And the research bears out that if they sell happiness trough the acquisition of their things they are going to increase sales exponentially. What they don’t tell you is, it has been proven scientifically that the search for happiness through the acquisition of things is futile, it will not work, but it is also endless. Meaning we, as a people, will always be searching for happiness through the acquisition of things because this is the message our subconscious mind is absorbing every time it sees or hears the ads. The question then becomes why? Why is this true?

You see the advertiser’s research helped them discover a proven fact about each and every human being on this planet. We all have been born with a need and a want to be happy. We have to be happy. That’s just the way we are put together. Aristotle said the greatest goal of man is to be happy. Now most of us really have never thought about this and have never really done any examination of how our minds work and where our feelings come from. The greatest discovery in modern Psychology, a proven fact, is that every feeling you have ever had is a direct result of a thought. The research also shows that your subconscious mind is active 24/7 even while you’re sleeping. The subconscious mind accepts everything as real. It doesn’t decipher between fantasy and reality. It just absorbs everything it sees, hears, smells and feels. The subconscious mind has a heavy influence on our thought process and therefore our feelings. What does all of this have to do with the message being the problem and how is it affecting us as a people?

Advertisers use this information by bombarding our conscious, but more importantly our subconscious mind with the message that your value lies in what you have, and if you want to be happy you have to buy the things. They are selling happiness because they know we have to be happy. They also know that things can’t make you happy, so we will keep chasing after the things in a never ending cycle. They continuously fuel this process through our subconscious minds. You see our subconscious minds are absorbing this message every minute of every day and eventually that message becomes part of our belief system. We then start down a path of a search for happiness and self-worth through the acquisition of things. Even though it has been proven that things can’t and won’t make you happy, we continue to search for it in an endless and fruitless chase. We are on a proverbial treadmill chasing after the prize the advertisers are holding out in front of us, yet we can never quite reach it. It is actually an ingenious plan. However, the unintended result is destroying our society. How you ask?

Let me explain how by telling you this story. Now I know this is a lot to digest and to some of you I may sound like a conspiracy theorist. I started wondering the same thing, so I decided to start paying attention to advertising and being aware of my thought process and the way I was feeling. I heard about a test you can use to show how strong our subconscious mind is and the affect it can have. I challenge you to try this. Sit quietly at night and say to yourself a couple of times “Someone is looking in the window. Someone is outside.” I guarantee within a few minutes you will be up and looking out the window for the person you just created in your mind a few minute ago. That is how strong your subconscious mind is and why advertisers use it to their advantage. This is why certain music and scents are used in stores. It’s not meant for your conscious mind, but rather your subconscious mind. They have spent millions on research into which music and which smells will relax you and stimulate your subconscious mind, so you want to buy something. I also challenge you to pay attention to advertising and how the focus is on how their product can make you happy. Here is a scenario you may recognize. One day, after watching TV for a while I found myself in the car on my way to the “Happiest place on earth.” Right up here on I-4 going to Uncle Walt Disney’s place, but first I pulled into McDonalds and ordered my happy meal. Then I stopped to buy some gas and bought a can of happiness so I could have a coke and a smile. When I got home I was so tired and stressed out I knew exactly what I needed. A nice hot bath with Calgon soaps. As I lay there, surrounded by bubbles, I heard myself whispering “Calgon take me away.”

Now I can hear some of you saying, so what Bill, what real harm is being done? Basically the unintentional affect of this message is that it is destroying the overall value we place on human life. It is also destroying our self-esteem. Ask yourself this question, what happens to your self esteem and or self-worth when you don’t have the things, you can’t afford the things or you buy the things and it doesn’t produce a blissful life. Your self-worth plummets. The value we place on human life plummets. After all having the things is what is really important. Now when you combine this attitude/message with the desensitization to violence we are exposed to in the media and in video games; to the point that by the time we are 18 yrs old we have been exposed to, or participated in a virtual gaming world, over 200,000 acts of violence and what are you left with? You’re left with a society that has to have the things no matter what. A society who doesn’t value human life and has to do whatever it can to get the things. A society where people seem to be willing to resort to violence to solve their problems and to get what they think they have to have. Don’t believe me? Turn on your local news at night and see how common it is to see people hurting and killing each other. Do the words Columbine, Aurora or Newtown ring a bell?

The good news is this can and must change! We can change it. To start with we need a public service multi-media campaign like you see for the anti-smoking campaign. This campaign must be a never ending campaign that is designed to directly counteract the message being bombarded into our heads now. The campaign must be slick; we have to get Hollywood involved. We have to have all the TV and movie stars and musicians and athletes on board. This campaign needs to be promoted as a cause that we all need to get behind and it needs to stress the true value of human life. The message must stress that each of us is unique and irreplaceable and this is what makes us so valuable. It needs to promote The Golden Rule; it needs to talk about the virtues of being a good neighbor and a good citizen. This message has to run on every single radio and television station 10 times a day. It needs to be at the beginning and end of every video game we play and every movie we see, rent, or buy. It needs to be all over the internet. I believe it is the only way we can start to make a positive difference in our world.

You the reader also must make a difference and take a positive step in this process. When you finish reading this and you are out in the public, smile would you please? Say hello to people and treat people the way you would like to be treated. Let them know that not everyone out there is packing heat ready to draw down on them. If we do this, if we really do this then the next time you are looking for the happiest place on earth you won’t have to go anywhere, because you’ll already be there wherever you are.

Cool Web Hosting Tools for Videos and Website Marketing

Best Practices for Creating Videos for your Website

Cool Web Hosting Tools for Videos and Website Marketing

Use your web hosting account to make a blog or website destination for viewers, then create videos that can serve as traffic builders to your website. You can create professional videos even if you do not have a film background.

YouTube is the second largest search engine in the world. By dissecting all the elements that create persuasive videos that move viewers into action, you can increase sales for your business website.

YouTube Video Marketing

There are five important elements of persuasive videos that you can post on YouTube and by following these elements, your videos can better move your viewers into action.

Why Is Video So Important?

At its most basic level, video is a communication tool that can be used in an unlimited number of ways. You can plug-in video into everything that people are teaching you for your business. You can have a video, for example, for testimonials, how to drive traffic to a website, a video that teaches your audience and educates them, even a video that encourages visitors at your website to opt-in to your e-mail list. Making a video is actually simple, quick and efficient that can be used in many ways such as networking on social networking sites. The ultimate goal is to use your web hosting account to create a destination website or blog to which you can drive traffic. Videos can be tremendous traffic builders to your website or blog.

YouTube videos are the most shared form of content inside of Facebook. Videos are a powerful tool to communicate your message. Business owners can use video as a “welcome” when people sign up for your product or service. Screen captures can be used to show people how to do something by implementing screenshots into video. And by physically putting yourself in front of the camera, something special happens. Viewers that watch your videos fell like they know you at a deeper level and a relationship happens. When this occurs with your audience, your subscribers and your visitors, it shifts the game for you. Instead of being a salesperson and constantly pitching your product or service, videos can move your relationship to a level which attracts the type of clients and business that you want. When you connect with people in a face-to-face interaction, it transcends what can happen online. There is something special about that feeling and videos are the closest you can get to that face-to-face contact. You do not have to get in front of the camera, but if you do it is very beneficial because when people watch your videos, there is a singular person out there watching that is connecting to you and receiving your message. It makes a dramatic impact.

Components of Videos that Move People to Action

So many people think that you need to concentrate on which software to use, which equipment, camera and tripod to use. All these things are important but they are secondary to strategy. Keep in mind that what is more important than the equipment you use is strategy. By developing a strategy and plan of action before video production, you can take an ordinary video project into one that is successful, gives value to the audience, and drives traffic back to your website, your community, and build your subscriber list, which generates new sales leads for your business. Be precise and detailed when presenting video content online. Keep your videos synced and avoid rambling.

Prior to Creating your Videos

Sit down and take the time up-front to script your videos. Write out a strategy, an outline, or plan in some way that details exactly what you plan for the video. The clarity improves and the traffic and effectiveness improves dramatically.

Five Elements of a Persuasive Video

  1. Attention Grabber is similar to a headline in an article or blog post. You want people to know exactly what your video is about as quickly as possible. Six to eight seconds is all this phase takes. Don’t even waste time saying, “Hi, my name is Joe”. Instead, jump right into the introduction by saying “In this video we are going to talk about xyz.” or ask a question. Entertain as much as you can. The whole point is that by six to eight seconds, your viewer should have a very good idea of what the video is about. The viewer needs to know what they are going to gain by watching your video. Start your video with providing value for your audience, informing them, and educating them. This is how you will get views. YouTube is not the place for commercials. The attention rate is very low with videos because when a person is watching a video all three their major modalities are engaged: audio, visual and kinesthetic. Videos are like a mini-transformation. Podcasts, on the other hand, give people the opportunity to multi-task such as drive, for example, while listening. You can’t do that with video. With videos you have a much more condensed amount of time to deliver your message and get people’s attention. If you can keep the viewers’ attention, you are connecting with that viewer and engaging them.
  2. Intro Bumper includes you’re branding, your logo, music, telling people what your video is about, what your show is about. As soon as you tell the listener what you have, this is where you can throw in a small commercial. This is the best way to brand your show. Call it a show because it raises your video to a higher level. It legitimizes you. The whole branding package is outlined in the Intro Bumper.
    Videoscribe.tv is software that offers an efficient way to create engaging videos. You can create amazing marketing videos, instructional talks, add a visual to your talk or story, bring illustrations to life, show text, logos or photos and keep any audience captivated. An example of this is a video with a hand drawing on the screen that captures the viewer’s attention. This is a great place to put your logo, your tag line and some music.
    VideoHive.net is a website that sells royalty-free, pre-made templates ready for you to customize. They can be purchased for $5 to $15 dollars. They are actually just AfterEffects templates.
    After Effects is a digital motion graphics and composing software tool published by Adobe Systems. With a template from VideoHive.net, you have a head start with your video. Find someone with basic video experience to whom you can outsource this project and have that person customize your template. You can use
    Odesk.com to hire someone without spending a lot of money. Have them customize the template with your logo. For around $10 you can have someone plug-in your logo and tag line. Now, save it and use it again and again as a video template that you can plug into all your future videos. This will save you time and money on every video by adding an introduction that is professional and consistent.
    Sparkol.com is another very unique video production tool that allows you to create engaging and animated videos quickly and easily. Engaging is the key. It’s a wow factor. This phase needs to be done in six seconds or less.
  3. Content includes the meat of your video and it’s purpose is to deliver the value that you have promised. If you said at the beginning of the video that your video would provide value, this is where you need to deliver on that promise. You need to tell the viewer why your video is important otherwise the viewer might take your content for granted. You need to do this as fast as possible. Becoming a teacher and a marketer is important in this phase. Tell the viewer why your content is important. You need to sell the viewer on the importance of your content before you provide the actual content. Then, you can show the viewer what you do or the steps of your “how to” video, for example. Give the viewer a line or two about why your video is so valuable, and then provide the content. Make sure that you have conveyed the benefits and the results of your video. What is the end result? What is going to happen after the viewer does what your video outlines? The actual content can include tips, education, entertainment, or you can tell the viewer what to do in the content of your video. A video is a mini-transformation with one enclosed transformation that stands alone. One thing or one topic should be included in the content of your video. Keep your content precise and topic-oriented. Be unique; be entertaining. Re-set the viewers’ attention span. Next, tell the viewer something that is coming up or tell them something that will be at the end of the video. Give the viewer a reason to stay. Teasing the viewer with something that is coming up keeps the viewer engaged and creates a higher perceived value. The call-to-action is critical to include in this phase. Tell the viewer exactly what to do and why they should do it. The last part of the content should include another instance of your call-to action. Tell them what, why, and how to do something. Move someone that is passive to become active. Thank people for watching your video. You can close out this phase of the video by saying something, for example, like “I’ll see you on the next page when you click the link”.
  4. Altro Bumper entails you signing off on your video. End videos the same way you opened them. You can even put the same Intro Bumper in this phase. It ties it all up. The consistent branding is catchy and it sticks. Use text to further enunciate what your call-to-action is. Make your video ‘humanizing’. You can do this by throwing in a few bloopers which demonstrate to people that you are human capable of making mistakes. This does two things: it trains people to stay to the end of your video. The second thing this does is that it shows people that you are human and that you do make mistakes. It builds a rapport and helps the viewer understand you and connect with you. People want to be entertained and this part of the Altro Bumper shows people that when you make mistakes, you laugh it off, which then creates a deeper connection between you and the viewer. After all, this is the ultimate goal of video because we all know that people buy from those who they like, know and trust.
  5. Out Takes include a video directory, such as a simple card that gives people the option of what they want to do next. When the video ends, a video directory can provide a link to your website, the option to watch additional videos, join your opt-in e-mail list, watch more bloopers, subscribe to your YouTube channel, etc. It gives people the opportunity to take the next step and provides options to do so.

By dissecting the principles of video production and defining a strategy before you leap into your next video project, the end result will be a more professional and effective video.

Marketing Your Website with Video

Embed your videos into your blog or web site. Be sure to put your URL and keywords in the video description. Google owns YouTube so keywords in the video’s description will help your SEO efforts.

Connect Twitter to your YouTube channel by logging into your YouTube account and clicking your user name, “settings”, then on the left of the screen, click “sharing”. You can connect Facebook and Twitter accounts into your YouTube channel to further market your videos and increase distribution. From within your YouTube “sharing” screen, you will have choices of activities. Good settings within your “sharing” options are “like” and/ or “favorite”. If you “like” a video, it will automatically post onto your Twitter account that you liked that video and also onto your Facebook profile with the player so people can easily watch the video and hopefully they will like, comment or share your video.

Music Production Training

Do You Want To Produce Your Own Music From Home?

The good news: If you have a decent computer, you can. These days anyone can start producing their own music from home as long as they get a decent education in music production. In the past you would have had to go to an expensive music school that literally costs thousands of dollars to learn how to produce your own music. But luckily for you, those days are long gone. You can get quality music production training online for less than $100.

What Should I Be Looking For?

You need music production training that can show you exactly how to get started, step by step. I don’t recommend buying a physical book because it’s hard to implement advice without some video explanations. That’s why I think you should get an online music production training guide that features not only written training but also video guides to production.

Look For These 10 Features

  1. Easy to follow video tutorials.
  2. A 100% guarantee.
  3. A free online beat maker.
  4. Free lessons in playing instruments such as the piano, the bass, the drums, and the guitar.
  5. Songwriting tips.
  6. Music industry listings.
  7. Information on how to use samples properly.
  8. Information on producing all types of music.
  9. Information on scoring your own music.
  10. A large amount of video tutorials that you have unlimited access to.

Is There One Music Production Training Source That Has All 10 Features?

Yes. It’s called Music Producer Pro. It’s based not on written instructions but on easy to follow dynamic videos that show you exactly what you need to do. With video instruction you will improve your production skills much faster. You’ll be producing your own music in a very short amount of time.