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Incorporate Videos Into Your Emails

We all know that in order to succeed with an online business or any business for that matter you must stay connected. With an online business staying connected is the foundation of building long-lasting relationships that can lead to sales, partnerships, networking and more. Since I enjoy videos, and I’m sure you do as well, why not stay connected with video emails?

Instead of the same old text email, which is still very effective, use a video to convey your message. The difference of viewing and hearing your message supersedes that of a text.

You can use a video email to promote a new project, new website, promotion or simply a way to connect. Some have incorporated videos into their newsletters as well. You can make the videos as long or as short as you like. Remember that the attention span of most is not very long. Most videos are between 3 and 4 minutes in length unless they are educational or music videos.

Video in email is a fast growing trend and the increase in click through rates can be as much as two to three times. Some things to keep in mind if you intend to incorporate videos into your emails:

- Respect your audience’s time..keep the videos short and sweet (try to keep them less than 2 minutes)

- Incorporate a tracking system to determine the click-to-view of the videos

- Be creative and use the videos to grab their attention, don’t overuse the video system

- Don’t add large or extra large animated GIF’s – {those are annoying}

- Most importantly..have fun and experiment

Next email you send consider adding a video for more impact, you’ll be amazed at the response.

Educational Computing For The Humanities

True, the effective use of computer systems to entertainment applications has taken the computer from the high, dignified as well as ethereal regions of the halls of information to the much less cerebral haunts of video game arcades and teen bedrooms across the world; nevertheless, the computer is considered by most as a tool that, when put to serious use, will serve mathematics as well as science best, not the humanities.

This kind of outlook is somewhat elitist, as if serving these far more abstract regions were in some way of greater value to humankind then service to the humanities, the non-technical expression of the rest of mankind’s nature. In reality, academic computing has proven to be an outstanding tool in service to the academic study of the human heart, mind, as well as creative imagination conveyed through the arts and literature of people. The laptop or computer is here to stay in the verdant fields of the humanities.

Just how, you may well ask, can a computer system help me during my study of art, sculpture, architecture as expression, literary works, music? How could a machine which boasts its cpu, its mathematical as well as logic unit, its fast executions of rational and mathematical computer operating instructions, how can a really cold as well as objective tool quite possibly assist me, under the facet of academic computing, to appreciate the Hebrew comments of Lord Byron, the ‘One’ of Walt Whitman, the sublimity of Fra Angelico or the obsession of Wagner? Will it inform me where the loving strains of Beethoven emerge in one of his symphonies? Would it inform me when I should be experiencing the ecstasy in a Vivaldi? Sure, we may use it’s mathematical capability to derive a ‘golden mean’ or determine the special requirements for balance as well as proportion for a particular painting, but isn’t this pretty weak stuff when seeking the knowledge of the human spirit?

Let’s not ask the computer to perform greater than it had been meant to do. By scholastic computing, as we stated in this article, we mean the use of portable computers in the solution of educational issues. The humanities, no matter what its expression, whether painting, sculpture, music, or literary works, is primarily based in a material stream, in light, sound, in written expression, in signs and symbols. It is exactly this, signs as well as symbols, sounds as well as pictures, which the computer could deliver to the student of humanities. Humanities tries to express, and for that reason, to educate. The computer is a preeminent data device, giving not just text message, but photos, audio, music, movies, each of the sensations but those of touch as well as smell. It isn’t a completely satisfactory platform for all the arts. Sculptures define space, and, unless you are obtaining a virtual three-D image, you are unable to experience a sculpture in its immediate impact on the sense when dangling there in your three-dimensional vision. Alright, yet if that is all, that’s still not too bad.

Scholastic computing as well as the humanities have become forever married in our universities and colleges. A humanist, a professional photographer, artist, musician, would flourish to learn exactly how to use computers to understand the lovely as well as pleasing, the serious as well as the humorous, the soul as well as spirit of man. It’s a requirement in the present academic setting.

Why Are Audio and Video Such an Integral Element of a Successful Marketing Schematic?

When communicating with a market, companies should utilize many different mediums. This helps to extend the reach of marketing efforts as well is appealing to prospects on different levels. Audio and video are an integral part of successful marketing efforts because they add a level of professionalism, enrichment, and engagement to any campaign.

Music is powerful. Have you ever heard a song that made you cry, laugh, or inspired you? I’m sure that you have noticed that television news stations create the music for any event they deem to be important. There are movies and television shows that are famous because of the music that is included in the show.

Companies don’t often take advantage of the power of music in their marketing strategies. By using talent for voiceovers, you can increase the depth of a specific campaign. There are certain famous actors, such as Morgan Freeman, who have such a powerful voice that it seems they can sell anything. While a small business can’t afford to hire Morgan Freeman for their radio ads, you can and should utilize professional voice talent to help enhance the quality of your marketing communication efforts.

There are many different ways that companies can use videos to create consistency, engagement, and enrichment in their marketing efforts. Creating a video channel with scheduled content will help increase brand recognition while making your market aware of your company’s solutions. Video is also a great way to pull back the curtain on your business and allow customers to see the people who make up your company. Consumers are more comfortable buying from people, not businesses. Small businesses and home-based businesses have the advantage over large corporations in this area because they have such a small staff they can make more personalized marketing efforts and help prospects see how the owner’s personality infuses the company and its mission.

Webinars are also a powerful tool when trying to reach and educate an audience. If you record the webinar, then you can offer this recording as downloadable content to your market. It can also become part of a package for training or additional content that you are looking to sell to your customers.

Visual content can be inspirational and engaging to many people in your market. This is one reason why image-based social media sites such as Pinterest and Vine became popular in such a short period of time. By creating short videos that explain to your audience about your services or more about your organization, you are helping to appeal to your audience on more than one level. If you use videos to create case studies, you are also helping to appeal to the general public instead of just informing authorities in your field about the results of specific solutions you have found for market problems.

Consumers are becoming more sophisticated in the methods they use to research potential companies. There has been an in increase in the interest of case studies, whitepapers, and e-books as a way of gaining information about a specific organization and the expertise of its personnel. By using video case studies instead of traditional formats, your company can take advantage of this new trend in consumer research and increase conversions for your organization.